What do you prefer: fast and accurate service or slow and careless service? The answer seems somewhat obvious, as most users today prefer the former. This is all due to the great technological advancements that provide optimal solutions in a very short time, thus eliminating our ability to wait. Now, to create this ideal customer service solution, we need to work with automation.
Automation is a program that responds immediately to any type of query or requested procedure. This increases production and satisfaction, and reduces costs and downtime. The right way to achieve this and achieve success is through the combination of WhatsApp Business and Chatbots.
In this article, we discuss this topic and discover the effective features and solutions that all these tools provide.
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How does response automation work in WhatsApp Business?
To understand a great tool, you need to understand how it works. In the case of automated responses, it needs to be integrated with an optimal platform to fulfill its purpose. This time, let’s see how it works alongside a globally recognized and recommended app like WhatsApp Business.
Setting up quick replies and welcome messages
The way automation works with WhatsApp Business is by setting up welcome, absence, or farewell messages. To integrate this tool and offer quick and effective responses, you must:
- Log in to your WhatsApp Business account.
- Go to business tools.
- Choose the quick responses option.
- Click Add and create the message you want to automate.
Doing this will allow you to improve your relationship with your customers through satisfactory experiences, as well as increase your company’s popularity.
Integration with advanced tools such as chatbots
In addition to integrating automation with WhatsApp Business, they can also work with advanced tools such as chatbots, which will increase the level of customer service and profits.
Let’s continue reading and find out what this tool is all about!
Chatbots on WhatsApp Business: An Effective Solution
It’s time to talk specifically about WhatsApp chatbots. By learning what they are and the features they include, you’ll be able to confirm that they’re an effective solution for your company’s customer service.
What is a chatbot, and how does it improve communication?
Chatbots are systems combined with artificial intelligence that manage conversations automatically and continuously. The advantage of having this type of tool is the ability to provide personalized, non-stop service and the increased satisfaction it provides thanks to its quick solutions and skilled interaction.
Key features of a chatbot on WhatsApp Business
To confirm that the WhatsApp chatbot is the right fit, it must meet certain characteristics, including:
- The ability to send different messages and their multiple versions, such as URL buttons, links, videos, images, and more.
- The ability to automate all necessary actions, such as sending messages or frequently asked questions.
- The use of artificial intelligence to personalize and streamline communication with users.
- Invoicing management to provide faster collections and sales.
- Creation of message templates to organize and test brand-appropriate communications.
- And much more!
Implementing automatic responses with chatbots on WhatsApp
Enough of the wonderful things about this tool. Let’s move on to the most important part: implementing automated responses with chatbots on WhatsApp. To do this, here are the steps and recommendations to keep in mind.
Steps to set up a WhatsApp chatbot
The first and most important thing is to have a WhatsApp Business account (preferably one created from scratch); from there, all that’s left is to choose the right chatbot to integrate into your company. Once you’ve completed both steps, all that’s left is to create the ideal conversation that represents the essence of your brand.
The final step is to configure automated responses, create workflows, and customize each interaction to conduct the necessary testing to confirm that you’ll achieve the right results.
How to build a chatbot in Kommo
Common mistakes and how to avoid them
Unfortunately, nothing in life is perfect, and that’s why we can encounter some common mistakes when implementing this tool. The main ones are identifying that it doesn’t integrate properly with your company’s current systems or that it doesn’t fit with the image you want to convey.
To avoid these conflicts, it’s important to thoroughly analyze the type of company you own, along with the systems currently in place. Once you have this information and selected the appropriate chatbot tool, it’s time to train your team so they’re aware of all the changes.
Final recommendations: tools to automate WhatsApp Business
Finally, so you don’t have to spend a lot of money and struggle to choose the ideal tool for your business among so many excellent options, we recommend the best ones for automating messages on your WhatsApp Business platform.
Automation platforms
To manage your business in a consistent and harmonious way, it’s important to select the best tool that suits your company. Among the best are:
- Kommo: a Meta-approved WhatsApp CRM, a globally recognized and modernized tool that allows companies around the world to achieve great results through customer service.
- Wati: a WhatsApp automation tool that works through APIs to interact with customers and deliver advanced results.
- Respond.io: a multi-channel WhatsApp automation tool, capable of delivering top-notch customer service across multiple platforms.
These and many more are the tools that will help you achieve the results you need to elevate your customer service and achieve the success you expect.
Now that you know its integration, tools, and systems to select, and recognize its potential, it’s time to integrate it into your service today and unleash your company’s full potential by managing with the best customer service!
