Introduction: Fashion Meets Absurdity — The Rise Of Fashion Brand Company
In a world where fashion often takes itself too seriously, Fashion Brand Company stands out as a brilliant contradiction. Created by Los Angeles–based artist and entrepreneur Penelope Gazin, this wildly imaginative label blends art, humor, and style in ways that challenge traditional ideas of beauty and design. Founded in 2018, Fashion Brand Company has become one of the most fascinating success stories in independent fashion, proving that clothes can be funny, empowering, and deeply creative all at once. What began as an experimental project in Gazin’s apartment has now grown into a multimillion-dollar brand loved by artists, influencers, and anyone who appreciates a good laugh wrapped in good design.
At its core, Fashion Brand Company is not just about clothes. It’s about expression, rebellion, and the joy of not fitting in. With designs that range from surreal to playful, this brand has created an entirely new conversation around what fashion can be — unapologetically weird, accessible, and joyful.
Quick Bio Information
Founder: Penelope Gazin
Brand Name: Fashion Brand Company
Founded: 2018
Headquarters: Glendale, California
Annual Revenue: Over $7 million (as of 2023)
Key Partner: Kate Giambra
Production Base: Ethical factory in Guangdong, China
Style Focus: Humorous, surreal, and art-inspired clothing
Inclusive Sizing: Up to 6X
Community: Global fan base of creatives and “fashion weirdos”
Famous Quote: “It’s not for shy people.”
Who Is Penelope Gazin? The Creative Mind Behind The Madness
Penelope Gazin is the kind of designer who defies easy labels. Before launching Fashion Brand Company, she was already known for her artistic versatility. She studied animation at the California Institute of the Arts and later worked in the animation industry before realizing she preferred creating her own worlds rather than building someone else’s vision. Her background in visual art, humor, and internet culture became the foundation for a brand that treats fashion as both an art form and a punchline.
Gazin’s creative identity also evolved through her earlier venture, Witchsy, an online marketplace for independent artists. Along with her business partner, Kate Giambra, Gazin famously created a fake male co-founder named “Keith Mann” to expose how differently women were treated in the tech and business world. That experience, which later caught Hollywood’s attention for a film adaptation titled Lady Business, helped sharpen her approach to independence and innovation.
For Gazin, humor isn’t a distraction from creativity — it’s the source of it. Her work reflects her belief that fashion should make people feel free, powerful, and a little ridiculous in the best possible way.
From Apartment Studio To Viral Success
The origins of Fashion Brand Company are as humble as they are inspiring. Gazin began the label in her small apartment in Los Angeles, where she personally packed and shipped each order. Her vision was simple but radical: make clothes that are wearable but also make people smile. Her early designs — dresses with arms sticking out of the sides or halter tops shaped like alien tentacles — instantly captured attention online.
As her following grew, so did the business. Within a few years, the brand’s sales exceeded $7 million, allowing Gazin and Giambra to move their operation into a former martial arts academy in Glendale, California. The space, now filled with surreal art installations and playful photo sets, perfectly represents the spirit of the brand — strange, funny, and full of character.
The company also expanded production, opening an ethical manufacturing facility in Guangdong, China, in 2021. This move allowed Gazin to maintain the brand’s creative complexity while ensuring fair working conditions for its 32 full-time garment workers. What started as a quirky side project quickly evolved into a full-fledged global fashion label built on originality and integrity.
The Design Philosophy: Irony, Imagination, And Wearable Art
The creative philosophy behind Fashion Brand Company can be summed up in three words: irony, imagination, and individuality. Gazin treats fashion as an art experiment, one that explores absurdity without sacrificing quality. Every piece tells a story — sometimes silly, sometimes satirical, but always intentional.
Her inspiration comes from the idea that clothes can make people laugh, challenge beauty norms, and still look good. She creates dresses that appear to be attacking the wearer, sunglasses with realistic teeth embedded in their frames, and sweaters printed with cheeky slogans. The humor isn’t superficial — it’s an artistic choice that invites people to question what fashion means and who gets to decide what’s beautiful.
Unlike traditional luxury fashion, which often revolves around exclusivity, Fashion Brand Company celebrates eccentricity. It’s fashion for the bold, for people who find beauty in chaos and joy in being different.
Signature Pieces: When Clothing Becomes Comedy
Fashion Brand Company’s designs have earned viral fame for their originality and comedic flair. Among the brand’s best-known creations are minidresses with cartoonish arms jutting from the sides, halter gowns that look as if an alien is strangling the wearer, and sunglasses with teeth where the arms meet the frame. Even simple dresses come with absurd names, such as the “Breeze On My Genitals Dress.”
Some of the brand’s pieces, like the “Sex House” sweater, have become cult classics among fans who enjoy the brand’s irreverent humor. Others, like the tote bag that looks like an old-fashioned bank robber’s sack, show how Gazin transforms everyday objects into wearable jokes. Each design strikes a balance between silliness and sophistication, inviting the wearer to laugh but also to admire the craftsmanship.
These are not just novelty clothes. They’re conversation starters — wearable art pieces that blur the line between humor and high fashion.
Beyond The Joke: The Serious Business Of Fashion Brand Company
Despite its whimsical appearance, Fashion Brand Company is a serious business success story. By 2023, the company had reached over $7 million in sales, proving that humor sells when combined with authenticity and creativity. The brand operates with a small but dedicated team of about 13 employees in the United States and dozens of garment makers overseas.
What sets Fashion Brand Company apart is its ethical approach to production. Gazin and her team opened their own facility in China to ensure fair treatment, benefits, and stability for workers — a rare move for a small independent label. The brand maintains direct control over quality and creativity while upholding ethical standards.
By mixing humor with business ethics, Gazin has created a sustainable model that resonates with modern consumers who value transparency and individuality.
Penelope Gazin’s Personal Journey: Art, Illness, And Resilience
Penelope Gazin’s story is not just about creativity but also resilience. In 2021, after giving birth to her son, she was diagnosed with a rare and aggressive form of cervical cancer. Despite the life-threatening diagnosis, Gazin continued to create. She even designed an entire backup clothing collection in case she didn’t survive, ensuring the brand would live on.
After a long treatment process, Gazin recovered and was declared cancer-free. The experience changed her perspective on fashion and life. She began to focus more on comfort, designing what she calls “quiet pieces” — simple yet beautifully made clothes for everyday wear. Her journey adds emotional depth to her work, showing that humor and creativity can coexist with vulnerability and strength.
A Brand For The Bold: Community, Inclusivity, And Cult Appeal
Fashion Brand Company has built a passionate community that celebrates individuality. Its fan base is a mix of artists, creators, and fashion enthusiasts who see style as a form of self-expression. Many fans describe the FBC community as a “disjointed coven” — a playful term that reflects their shared love of weirdness and creativity.
The brand’s commitment to inclusivity is also one of its strongest assets. Many designs are available up to size 6X, offering an inclusive range that’s rare in the fashion world. Influencers like Nimay Ndolo and Sara Camposarcone have collaborated with or showcased the brand’s designs, helping FBC reach new audiences while staying true to its quirky identity.
For Gazin, every customer is part of the creative experience. Wearing a Fashion Brand Company piece isn’t just about fashion — it’s about belonging to a community that doesn’t take itself too seriously.
Fashion As Rebellion: Humor In High And Independent Fashion
Humor has always had a place in fashion. Designers like Elsa Schiaparelli, who collaborated with Salvador Dalí, used surrealism to make clothing fun and thought-provoking. In today’s world, designers like Demna of Balenciaga and Jonathan Anderson of Loewe continue this tradition by turning everyday objects into luxury statements.
Fashion Brand Company takes this idea and makes it accessible. While high-fashion “jokes” can cost thousands of dollars, FBC offers playful, art-inspired pieces at affordable prices — from $69 tote bags to $400 statement dresses. This approach allows anyone to participate in the humor of fashion without needing a designer budget.
Gazin’s work proves that creativity and accessibility can go hand in hand. She redefines fashion not as an elitist industry, but as a form of public art that everyone can enjoy.
The Future Of Fashion Brand Company: Expanding The Universe
The future of Fashion Brand Company looks as unconventional as its past. Gazin and Giambra plan to continue expanding the “FBC universe” with more art, videos, and creative projects that go beyond clothing. They’ve even joked about building a robot version of Penelope — a fitting symbol for a brand built on imagination.
Gazin’s interests extend beyond fashion. She has explored music, animation, and visual art, and she’s developing ideas for television and self-published graphic novels. Her multidisciplinary approach ensures that Fashion Brand Company will continue evolving as a hub of creativity.
As trends shift toward authenticity and self-expression, brands like FBC represent the future of fashion — personal, experimental, and joyfully weird.
Conclusion: Why Fashion Brand Company Matters
Fashion Brand Company is more than a brand — it’s a cultural movement that redefines what it means to be stylish. Penelope Gazin’s work reminds us that fashion doesn’t have to be serious to be meaningful. By mixing art, humor, and inclusivity, she has built a space where creativity feels limitless and authenticity reigns supreme.
In an industry often dominated by rules and exclusivity, Fashion Brand Company celebrates imperfection, individuality, and laughter. It proves that being bold, funny, and unapologetically yourself can be the most fashionable thing of all.
FAQs About Fashion Brand Company
What Is Fashion Brand Company Known For?
Fashion Brand Company is known for its humorous and surreal designs that blend art and fashion, including dresses with extra arms, sunglasses with teeth, and cheeky slogans.
Who Founded Fashion Brand Company?
The brand was founded by artist and entrepreneur Penelope Gazin in 2018.
Where Is Fashion Brand Company Based?
Its headquarters are in Glendale, California, in a converted martial arts studio that doubles as a creative workspace.
Is Fashion Brand Company Ethical?
Yes. The brand operates its own ethical manufacturing facility in Guangdong, China, with full-time workers who receive benefits and fair wages.
What Inspires Penelope Gazin’s Designs?
Her inspiration comes from surrealism, humor, and art. She aims to create clothing that challenges traditional beauty standards while making people smile.
Does Fashion Brand Company Offer Plus Sizes?
Yes, many of the brand’s designs are available up to size 6X, making it one of the more inclusive independent fashion labels.
What’s Next For Fashion Brand Company?
The brand plans to expand into new creative ventures, including art, animation, and collaborations that further explore its playful, rebellious spirit.
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