Introduction: WBRE – The Heart Of Local News In Pennsylvania
In the ever-changing world of media, few stations have managed to remain as reliable and community-focused as WBRE. Based in Wilkes-Barre, Pennsylvania, WBRE stands as a trusted NBC affiliate serving the Wilkes-Barre/Scranton region and surrounding areas. For decades, it has been a cornerstone of local broadcasting—bringing accurate news, dependable weather forecasts, and heartfelt community stories right into the homes of viewers.
Owned by Nexstar Media Group, one of the largest local TV broadcasting companies in the United States, WBRE combines advanced technology with a deeply local touch. Its team of dedicated journalists, meteorologists, and storytellers work tirelessly to deliver news that matters most to Northeast Pennsylvania. In a world where national headlines often overshadow regional voices, WBRE continues to make local life visible and valued.
Quick Bio Information
WBRE: NBC Affiliate Serving Wilkes-Barre/Scranton, PA
Founded: Mid-20th Century
Owned By: Nexstar Media Group
Partnership: Shared Services With WYOU (Mission Broadcasting)
Market Rank: 59th Largest DMA In The U.S.
Population Served: Approx. 1.3 Million Residents
TV Households: Around 589,000
Cable/Satellite Reach: 94% Penetration
Website: 2822news.com
General Manager: Andrew Wyatt
Headquarters: 62 South Franklin Street, Wilkes-Barre, PA
About WBRE: A Legacy Of Local Broadcasting
The story of WBRE-TV is one of growth, innovation, and community dedication. The station was acquired by Nexstar in January 1998, marking the beginning of a new era in local television for Northeastern Pennsylvania. That same year, Nexstar entered into a Shared Services Agreement with WYOU, a Mission Broadcasting station. This collaboration allowed both stations to share resources, expand their technical capabilities, and create a more efficient and cohesive news operation.
The integration brought substantial improvements—WBRE’s facility was modernized, new state-of-the-art sets were introduced, and its production quality reached new heights. Over time, these efforts helped WBRE build a reputation as a credible, high-quality source for local news and information. From the earliest days of analog broadcasts to the current age of digital streaming, WBRE has evolved with its audience, adapting to every shift in technology while maintaining its strong regional identity.
WBRE’s Role In The Wilkes-Barre/Scranton Community
At its core, WBRE is not just a broadcaster—it’s a neighbor, a storyteller, and a community partner. The station covers stories that reflect the spirit of the Wilkes-Barre/Scranton region, from local business developments and school achievements to community initiatives and local heroes. Every story aired is chosen with one goal in mind: to inform, inspire, and connect the people of Northeast Pennsylvania.
WBRE actively participates in community outreach, charity events, and educational projects. Its reporters and anchors can often be found attending local gatherings, ensuring that the station remains deeply involved with the people it serves. In this sense, WBRE goes beyond being a news outlet—it’s a vital part of the social fabric of the area, reflecting both the challenges and triumphs of local life.
Accurate Weather Coverage You Can Count On
When it comes to weather, accuracy and reliability are everything. WBRE has earned the trust of its viewers by providing timely, precise, and easy-to-understand forecasts that help people plan their days and stay safe. The station’s weather team uses advanced radar systems and meteorological tools to monitor real-time changes, offering immediate updates during severe weather events.
Through its broadcasts and digital platforms, WBRE ensures that residents are never left unprepared. From snowstorms and floods to sunny summer weekends, viewers can count on WBRE to deliver the most relevant weather information with clarity and confidence. In a region known for unpredictable conditions, this commitment to dependable coverage has made WBRE the first choice for local weather updates.
Local News That Matters: Covering What Impacts You
What sets WBRE apart from many other stations is its dedication to local news that directly affects people’s lives. Every day, the newsroom focuses on stories that matter most—public safety, local government, education, business, and health. WBRE’s reporters dig deep into community issues, ensuring that residents are informed about the decisions and developments shaping their neighborhoods.
The station’s investigative reporting has also made a real difference, uncovering stories that drive awareness and accountability. WBRE’s journalists believe that transparency and truth are at the heart of good reporting, and they work hard to maintain that trust with every segment they air. Whether it’s a city council decision, a new job opportunity, or a story of local kindness, WBRE’s news coverage always puts the viewer first.
Popular Shows And Syndicated Programming
While WBRE is best known for its news and weather, it also delivers a strong lineup of syndicated entertainment programming that keeps audiences engaged and entertained. Over the years, the station has featured household favorites such as Oprah, Martha, Dr. Oz, Wheel Of Fortune, and Jeopardy!—programs that have become part of daily life for many viewers in the region.
In addition to these classics, WBRE carries top-rated NBC network shows, giving local audiences access to national entertainment, live sports, and primetime news. The blend of informative local programming and entertaining national content creates a balanced viewing experience that appeals to every household.
Advertising And Business Opportunities With WBRE
For local businesses, WBRE represents a powerful platform to reach a large and loyal audience. The station’s advertising network spans across the Wilkes-Barre/Scranton market, which includes hundreds of thousands of households. In October 2004, WBRE entered into a Joint Sales Agreement with WYOU, enabling both stations to manage their advertising inventory more effectively and offer better opportunities for local businesses.
Nexstar’s strategic focus on inventory management has further enhanced WBRE’s ability to deliver high-value advertising options. Businesses that partner with WBRE benefit from tailored marketing solutions that connect with viewers through television and digital channels alike. With 94% cable and satellite penetration in the region, WBRE’s reach is unparalleled—making it a smart choice for advertisers who want to engage their local market effectively.
Market Overview: Wilkes-Barre/Scranton, Pennsylvania
The Wilkes-Barre/Scranton market is the 59th largest DMA (Designated Market Area) in the United States, with a population exceeding 1.3 million people and nearly 590,000 television households, according to Nielsen Media. It’s a dynamic and growing region with strong community ties, a rich industrial history, and a promising economic outlook.
The area is home to major employers such as Wyoming Valley Health Care System, Procter & Gamble Paper Products Co., Keystone Automotive Operations Inc., Commonwealth Telephone Company, and Transcontinental Refrigerated Lines. This diversity supports a stable local economy and provides opportunities for businesses and families alike.
With continued growth and high household connectivity, the Wilkes-Barre/Scranton area remains one of Pennsylvania’s most vibrant broadcast markets—one that WBRE proudly serves every day.
Staying Connected: WBRE Online And On The Go
WBRE’s presence extends far beyond the television screen. Through its official website, 2822news.com, and active social media platforms, the station keeps viewers connected anytime and anywhere. Whether you want to watch live news, catch up on weather updates, or browse community stories, WBRE’s digital channels make it simple and accessible.
The station’s mobile-friendly design allows users to stream content on the go, receive breaking news alerts, and stay informed about what’s happening in their neighborhoods. In today’s fast-moving digital age, WBRE continues to lead the way in blending traditional broadcasting with modern technology to keep the community connected 24/7.
Meet The Team: Faces Behind The News
Behind every trusted news station is a dedicated team of professionals who bring the stories to life. At WBRE, leaders like Andrew Wyatt (Vice President and General Manager), Stephanie Cielski (Director of Sales), and Paul Gourley (News Director) play key roles in guiding the station’s vision and performance.
From anchors to camera operators, every member of the WBRE family contributes to the station’s success. Their combined experience and local knowledge ensure that WBRE’s coverage remains authentic, accurate, and community-focused. These are the faces that local viewers know and trust every day—a true reflection of the region they serve.
How WBRE Builds Trust Through Integrity And Transparency
Trust is the foundation of WBRE’s success. The station has built its reputation on principles of honesty, fairness, and journalistic integrity. Every story broadcast by WBRE is carefully researched, verified, and presented with clarity. In a media environment where misinformation spreads easily, WBRE stands out for its dedication to responsible reporting and community accountability.
The station’s journalists follow strict editorial standards to ensure accuracy and impartiality. This integrity not only strengthens WBRE’s brand but also fosters a sense of reliability among viewers who depend on it for the truth. For WBRE, trust is not just a goal—it’s a daily commitment.
Final Thoughts: Why WBRE Remains Northeast Pennsylvania’s Most Trusted Station
For decades, WBRE has proven itself to be more than just a television station—it’s a vital part of daily life in Northeast Pennsylvania. Through its dedication to authentic local news, accurate weather forecasting, and heartfelt community storytelling, WBRE continues to strengthen its bond with viewers year after year.
In a time when trust and connection matter more than ever, WBRE remains committed to serving its audience with integrity, innovation, and care. Whether you tune in for the morning headlines, the evening weather, or a story about a local hero, WBRE is always there—keeping you informed, inspired, and connected to your community.
FAQs About WBRE
What Is WBRE?
WBRE is an NBC-affiliated television station serving the Wilkes-Barre/Scranton region of Pennsylvania. It delivers local news, weather updates, and community stories to viewers across Northeast Pennsylvania.
Who Owns WBRE?
WBRE is owned by Nexstar Media Group, one of the largest local television broadcasting companies in the United States.
Where Is WBRE Located?
The station operates from 62 South Franklin Street in Wilkes-Barre, Pennsylvania, and serves the entire Wilkes-Barre/Scranton DMA.
Does WBRE Have A Partner Station?
Yes, WBRE operates in partnership with WYOU, a Mission Broadcasting station, under a Shared Services and Joint Sales Agreement.
What Channel Is WBRE On?
WBRE broadcasts on NBC’s network channel in the Wilkes-Barre/Scranton area, available through both cable and digital platforms.
Can I Watch WBRE News Online?
Yes. You can access live streaming, weather updates, and community stories through WBRE’s official website at 2822news.com.
Why Is WBRE Important To The Community?
WBRE plays a vital role in keeping local residents informed about news, weather, and community developments. Its local focus and commitment to public service make it a trusted voice across Northeast Pennsylvania.
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